CLIENT: Keep It Real™  PROJECT: Advert


Keep it Real™ is a urban apparel online company based in East London. We created a four film campaign which would live on their social media platforms, based around amateur boxer Justin Benn (Nigel Benn’s nephew) deep in training for upcoming fight. Shot on location at the renowned Peacocks Boxing Gym, we show the sacrifice, passion and sheer determination of a athlete, which is the embodiment of Keep it Real™ Clothing. The real secret to success and achieving great things is hard work and pure focus.